Swiss Entrepreneurs Magazine


Jonathan Baillie, EVP and Chief Scientist National Geographic Society; Tania Bryer, CNBC Broadcaster; Suzy Amis Cameron, Founder and CEO, OMD and MUSE Global; Marco Lambertini, Director General WWF; Nadja Swarovski, Member of the Swarovski Executive Board and Chairperson of the Swarovski Foundation. Picture Courtesy Of Swarovsky


Last week at the World Economic Forum, Swarovski invited leading experts in the field of nature and the environment to join a major panel discussion on ‘Action for Nature’.


Moderated by CNBC’s Tania Bryer, panelists Suzy Amis Cameron, Founder, Red Carpet Green Dress and Author of One Meal A Day; Professor Jonathan Baillie, Executive Vice President and Chief Scientist, National Geographic Society; Marco Lambertini, General Director, WWF; and Nadja Swarovski, Member of the Executive Board, Swarovski and Chairperson of the Swarovski Foundation, enjoyed a wide-ranging discussion.


  • Suzy Cameron talked about the impact of animal agriculture on the planet, and how this can be reversed by reconsidering our diets.


  • Jonathan Baillie raised the importance of securing 30% of the planet by 2030, calling for individuals to abandon “business as usual” and change the way they eat, vote, and invest.


  • Marco Lambertini urged the audience to reconnect with nature, as nature is essential to human health, wellbeing and prosperity.


  • Nadja Swarovski added that corporates are at the heart of driving this change, noting: “For too long businesses have been fixated only on profits. At Swarovski we are focused on the 3 Ps – people, planet and profits – and one does not exclude the other. This requires strategic re- thinking from the very top of other organizations and well as governmental support, but it is possible to make this change.”


Sparking delight since 1895

Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 3,000 stores in around 170 countries, more than 29,000 employees, and revenue of about 2.7 billion euros in 2018.


Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34,500 people. In 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.


WEF Davos

The World Economic Forum Annual Meeting in Davos-Klosters is the foremost creative force for engaging the world’s top leaders in collaborative activities to shape global, regional and industry agendas at the beginning of each year. The theme of the 2020 meeting is Stakeholders for a Cohesive and Sustainable World.


Sustainability at Swarovski

Swarovski has a 125-year heritage of responsibility – we think in generations, not quarters. We are committed to Conscious Luxury, a new way of doing business that respects people and nature to produce goods of the finest quality, responsibly sourced and crafted with care. We aim to be a leader in sustainability, performing in greener and fairer ways to ensure we create a positive impact in society and thrive long into the future.


Our priorities are:

  • Water Stewardship – managing local water challenges around our production sites.
  • Women’s Empowerment – championing gender equality across the business.
  • Fair Partnerships – treating our workforce, our suppliers and their communities well.
  • Conscious Design – using responsible materials and promoting responsible fashion.
  • Sustainable Innovation – pursuing new uses and applications for our crystals in ways that

support people and planet.

We align our efforts with the UN Sustainable Development Goals, commit to the UN Global Compact and the Women’s Empowerment Principles, and are signatories of the World Economic Forum’s Compact for Responsive and Responsible Leadership.


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