Swiss Entrepreneurs Magazine


Photo courtesy of Aston Martin Zurich


Aston Martin Zurich celebrated the official opening of its new single-brand showroom yesterday. The VIP customer reception took place next to some outstanding models, which showcased the entire spectrum of the British brand, from its impressive heritage through the current model range to its formula-1 partnership. Among the models on display were the Aston Martin DB4, the Aston Martin Red Bull Racing F1 show car and the Aston Martin DBX, the brand’s first full size SUV.


With 3,000m² over three floors, the Aston Martin Zurich dealership is the largest single-brand dealership of the mark across Continental Europe. The contemporary state-of-the-art facility with many glass surfaces is built according to Aston Martin’s latest showroom design standards. The new building was deliberately designed to be a flexible space that can also be used as an exclusive event location. 


It features an eight-car showroom for new sports cars with a full display of colour and trim options where customers can personalize their Aston Martin. The thoroughly and carefully prepared “Timeless” pre-owned cars are presented in a separate showroom on the second floor. Several lounge areas and a huge terrace make the guests feel comfortable during their stay at Aston Martin Zurich. The dealership has two salesmen and a nine-bay workshop staffed by seven experienced technicians trained at the company’s Gaydon Headquarters.


Photo courtesy of Aston Martin Zurich


Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer, sent an exclusive video message to the guests, saying: “Aston Martin Zurich is a great and important partner for us. The new modern and beautifully designed dealership is not only an immense investment, it is the perfect environment to present our first full-size SUV the DBX with its bold appearance and relentless pursuit of perfection.”


Thomas Kiesele, Regional President Europe of Aston Martin Lagonda Europe, said: “Aston Martin Zurich is already a long-term partner and demonstrates with this investment in a single-brand facility the deep trust and commitment towards the British brand.” 


Photo courtesy of Aston Martin Zurich


Marcel Guerry, CEO Emil Frey Group Switzerland, said: “We have built an exclusive Aston Martin dealership in close cooperation with Aston Martin Headquarters. This new infrastructure provides not only the traditional Emil Frey professional service, but also an exceptional customer experience.”


Aston Martin Zurich is one of five official Aston Martin dealerships in Switzerland. Aston Martin Europe currently operates through 40 dealerships in 19 countries.


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