Swiss Entrepreneurs Magazine


Photo courtesy Loylogic


Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich. 


In this role, Gabi globally leads the business development, sales, client services, insights and marketing functions at Loylogic. He provides the roadmap and vision for the company’s commercial objectives, its client operations and leadership across various business units.


A former winner of the Loyalty Magazine’s ‘Industry Personality of the Year’, Gabi has held many CEO positions in MarTech as well as in loyalty and advertising industries. He has strong international experience, having worked in Asia, Europe and North America, serving major Fortune500 clients across the airline and hotel as well as the FMCG and retail industries. Gabi has also built and sold several startups and recently founded another MarTech company, leading the successful conclusion of the investment round. The Dutchman holds a degree from Vrije Universiteit Amsterdam in Financial Economics and is an alumnus of INSEAD Business School.


Gabi Kool comments: “I always aspire to work with teams or clients who are extremely focused on growth, innovation and who are known to be inspiring partners. I am very proud to join Loylogic to lead the company’s commercial activities at such an exciting stage. We are seeing that our global points commerce solutions used by many of the world’s most renowned brands, are making a true difference to our partners and their members and can have a real impact on our client’s bottom line. I am confident that we are able to accelerate our success and boost our growth tremendously in the coming years.”


Dominic Hofer, Loylogic’s CEO added: “I am very pleased to welcome Gabi at Loylogic. His vast loyalty as well as entrepreneurial experience and his global network will help Loylogic grow further. Knowing Gabi for many years, I have always admired his leadership, absolute commitment to clients, deep loyalty expertise as well as his creativity in applying new technologies and concepts. I am personally looking forward to many fun moments and great achievements that we can celebrate together with the global Loylogic team.”


About Loylogic

Loylogic is the world’s leading innovator of points commerce experiences. We build and run engaging loyalty solutions that empower programs and members with more choices to collect and redeem points online, in-app and in-store. With international offices and a global content platform featuring millions of products and services, Loylogic is the partner that the world’s leading loyalty programs trust with making their points and miles loved most. 


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