GREEN FRIDAY
Photo courtesy of Burton
On 29 November the bargain hunt begins again, which degenerates into the biggest discount battle of the year. But hardly does anyone questions the sustainability of the countless bargains? It’s actually astonishing. With the “Green Friday” the Swiss young company NIKIN and the snowboard brand Burton (independently of each other) want to set an example against the thoughtless throwaway society. Through the campaign, the two brands want to encourage more conscious purchasing of products, sensitize consumer society to climate change and give something back to nature together with the customer.
Sustainability:
BURTON is the first snowboard brand to be certified with the sustainability label B. More about the B-Certificate. All BURTON products, including softgoods, have a lifetime guarantee and many are already blue sign certified.
An example: The snowboard factory Keil in Austria manufactures half of the BURTON snowboards by hand. The factory obtains almost the complete material from a radius of 250 miles, manufactures its own snowboard cores from wood with FSC™ certification and then uses the wood waste to heat the factory and all presses. It recycles the remains of the sidewall and base materials. In addition, the water used in production is recycled, reducing water consumption by 50%. The factory uses 100% energy from renewable sources. We are also working to reduce carbon dioxide emissions for the production of snowboards by 20% and pack the products exclusively with recyclable and compostable materials.
Photo courtesy of Burton
About NIKIN:
NIKIN is a sustainable young company from the canton of Aargau that plants a tree with every garment or accessory it sells. The company was founded in 2016 by friends Nicholas Hänny and Robin Gnehm. Meanwhile, NIKIN has grown steadily. The co-founder Nicholas Hänny was recently voted “Aargauer of the Year” for his commitment and NIKIN was awarded “Brand of the year 2019”. The slim, tall fir tree logo stands for the brand and the concept of the young brand. The dynamic company now produces almost exclusively in Europe.
Since January 2019, NIKIN and most of its bodywear products have been officially certified by “GOTS” (Global Organic Textile Standard), which guarantees sustainable and fair production.
Further information:
About Burton:
BURTON was founded in 1977 by Jake Burton Carpenter in a barn in Vermont, USA. Since then, Jake has dedicated his life to snowboarding, the history of which cannot be imagined without BURTON. BURTON is privately owned by Jake and his wife and CEO Donna Carpenter and is still headquartered in Burlington, Vermont. Since the mid-eighties, BURTON’s European headquarters are located in Innsbruck. BURTON designs and manufactures market-leading products for snowboarding and the associated lifestyle, including snowboards, boots, bindings, outerwear, the first layer, and year-round apparel, backpacks, bags, and accessories.
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