Swiss Entrepreneurs Magazine


Désiréé Heutschi The New CEO At The Swiss Start Up Factory, Picture Courtesy of Swiss Start Up Factory


The founders of the Swiss Startup Group are passing the leadership of their venture studio into the hands of an internationally experienced executive, Désirée Heutschi has been appointed as the Swiss Startup Factory’s new CEO.


As of mid-August, Désirée Heutschi will head the Swiss Startup Factory. The experienced and internationally active executive from Zug is looking forward to playing a decisive role in the Swiss startup environment and to leading the Swiss Startup Factory into the next growth phase. Désirée Heutschi has many years of experience in digital transformation, particularly in the life sciences, consumer goods and manufacturing industries. For the past ten years she has held senior management positions at Microsoft Switzerland where she was responsible for various enterprise segments.


After studying in Paris (HEIP) and St. Gallen (HSG), the newly appointed CEO spent several years working in the Silicon Valley.


“The spirit of the Silicon Valley with its startup and innovation culture has shaped me. In addition, I had the opportunity to accompany the transformation of the world’s largest software provider and customers in Switzerland over the past years, demonstrating the potential of innovative business models, corporate culture and technology. I will now apply my knowledge to drive further the success of the Swiss Startup Factory” says Désirée Heutschi 


Five years after its inception, the founders are passing on the company’s leadership, seeing it as an important step for future growth. The founders are confident that this is the right step to continue the Swiss Startup Factory’s success story. Over the past five years, they could compile a comprehensive portfolio comprising international and national corporate clients while at the same time building up a diversified startup portfolio. Today, the Swiss Startup Factory is an important player in Switzerland’s digital landscape and aims for sustainable international growth over the next few years.


Mike Baur, Swiss Startup Group CEO says “I am pleased that we can pass the leadership of the Swiss Startup Factory into the hands of an experienced manager. With her proven success in transformational leadership, Désirée is the right person for the innovative environment of the Swiss Startup Factory. Her many years of experience in consulting multinational corporations to startups are the ideal prerequisite for implementing our growth strategy of the Swiss Startup Factory


About the Swiss Startup Factory

Swiss Startup Factory is a venture studio for corporates and startups to innovate and accelerate the best new technologies. We are the number one privately financed venture studio in Switzerland, operating since 2015. The Swiss Startup Factory provides a professional execution platform for corporates and startups and offers a dedicated business-driven process that brings innovation to market in a fast, lean and agile way. At Swiss Startup Factory innovation meets execution


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