Swiss Entrepreneurs Magazine


On the 15 to 19 August 2019, artists from over 100 countries will lend Zurich Central Station a unique splendour of colour with their art work.  Picture courtesy of SWISSARTEXPO 


The   Swiss  Arts   Festival SWISSARTEXPO  will  take  place  for  the  first  time  in  the  Central  Station  Hall  in  the heart of Zurich. From the 15 to 19 August 2019, the exhibition will present a broad spectrum of national and  international  artists  from  all  over  the  world  with  a  wide  variety  of  backgrounds and styles. The focus is entirely on the promotion of young and emerging artists.


The new  concept  of  the  SWISSARTEXPO  is  primarily  aimed  at  offering  young  artists  a platform for their art in a forward-looking and contemporary way. The organisers are also  taking  an  important  step  in  this  direction  by  consciously  and  prominently integrating  new  technologies  such  as  virtual  reality  into  the  art  exhibition.  “Among other  things,  visitors  will  have  the  opportunity  to  walk  through  art  installations  or paintings  via  VR. 


This  is  a  completely  new  way  to  show  art  and  clearly  stands  out from the classic exhibition types. However, we find it important to find ways in which  artists can also benefit from the new innovations and we are excited to see how the public  will  react.  We  are  also  very  pleased  that  we  have  found  many  fantastic partners  to  support  us  in  our  new  concept,”  explains  Patricia  Zenklusen,  CVO  of SWISSARTEXPO.


In addition to virtual reality and the original works of art on display, there will be many other  attractions  for  visitors  to  the  “Creative  Garden”.  The  Creative  Garden  is  the interactive  part  of  the  exhibition  where  you  can  try  your  hand  at  art  in  many variations. Admission is free for everyone. 


The highlight of the art festival is the ART PARTY, which will take place on Saturday 17 August from 18:30 in the middle of the exhibition. Artists, art lovers and all those who like to enjoy cool drinks, will come together to toast to a successful exhibition event with live music and live performances.

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