PROSIEBENSAT.1 INVESTS ONE MILLION EUROS, IN FRAUNHOFER START-UP HOLODECK VR
Picture courtesy of Fraunhofer IIS/Kurt Fuchs
Holodeck VR, a start-up whose technology has its roots in the Fraunhofer Institute for Integrated Circuits IIS, has attracted a new investor in ProSiebenSat.1. The Munich-based media group is investing a single-digit million euro sum in return for an approximately 20 percent share in Holodeck VR
The start-up is active in the field of location-based virtual reality and uses technology that has its origins in Fraunhofer IIS. This is where the founders created the basis of their technology, which enables larger groups of people wearing special headsets to have VR experiences in specific locations.
In its Positioning & Networks division, Fraunhofer IIS develops wireless communications, positioning and identification technologies for connected digital applications in the production, logistics, security, mobility and sport/fitness markets. The division’s technologies also form the basis of Holodeck VR.
Virtual reality lets visitors experience theme parks, festivals or public spaces such as shopping centers from a completely new perspective.
Once the technology is installed in a large enough empty room, several thousand guests can take part in this kind of virtual reality experience per day and installation.
Thanks to the partnership with ProSiebenSat.1, the start-up will now benefit from additional sales opportunities and new sales channels for placing its technology in leisure and activity parks.
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