Swiss Entrepreneurs Magazine

Successful debut of the Pitch Lunch from News Aktuell

Edith Stier-Thompson (news aktuell); Eljub Ramic (news aktuell), Angelyne Larcher (Swiss Entrepreneurs Magazine), Julia Mandil (nma), Christoph Hüning (nma), Cecilia Valsted (IndieFrame), Lars Brack (IndieFrame), Frank Stadthoewer (news aktuell), Michael Schmitt (SIGMUND Talks).



The dpa subsidiary, news aktuell (Switzerland) AG, hosted the first Pitch Lunch for the PR industry yesterday in Zurich. Around 50 guests from companies, agencies and the start-up sector came to LOFT FIVE to see the future of communication and media. Selected founding teams from the next media accelerator (nma) pitched their projects-including a chatbot, an app for video interviews and a new platform for user-generated content. The nma is the start-up incubator of the German Press Agency (dpa) and accelerates media-related founders from all over Europe towards success with a six-month intensive programme.

“The first Pitch Lunch for PR creators was met with great enthusiasm. We wanted to offer young founders and PR professionals an innovative platform and promote mutual exchange between both worlds. Pitch Lunches are intended to give companies and organisations insights into new trends, products, issues and the agile working mentality of start-ups, and, in turn, founders gain valuable contacts for future projects”, says Eljub Ramic, Managing Director of news aktuell (Switzerland) AG.


The following start-ups pitched their projects at the Pitch Lunch:

Sigmund Talks: The German start-up offers a chatbot that allows businesses to quickly and easily create content marketing campaigns. Further information:

LAMA (Austria): With the LAMA app, companies can produce personalised video interviews in minutes for a fraction of the cost of a professional video team. Further information:

Indieframe (Denmark): Indieframe has developed a user-generated content platform that houses media companies and freelance journalists. Further information:

Event Partners:

ZPRG Zürcher Public Relations Gesellschaft

Business Campaigning GmbH

Swiss Entrepreneurs Magazine

About News Aktuell (Switzerland) AG:

News Aktuell (Switzerland) AG was founded in 2000 by the national news agency KEYSTONE-SDA as a joint venture with the German press agency dpa and is now fully owned by the dpa group. news aktuell gives companies and organisations effective access to the media and the general public. Using ots and renteria smart tools, PR content can reach all media channels such as traditional print, online portals and social networks. The dissemination network ots establishes reach and relevance for multimedia PR content. The PR software, renteria, provides with premium media contacts, helping professionals to contact journalists directly. news aktuell also publishes all of the PR content of its customers on An international network for the publication of company news completes the package. In essence, this enables all relevant media contacts across the globe to be reached, from editors, to digital influencers and specialist bloggers.


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