“The more time you spend upfront perfecting things, the less time you’ll have to adjust from what you have learnt.” – Marie Tuil, co-founder, Direct Coffee Through their start-up Direct Coffee, social entrepreneurs and husband and wife team, Marie and Michael

Photo used courtesy of Selfnation Selfnation is a Zürich based jeans brand that makes custom fitting jeans for anyone who needs something made especially for him or her. They are one of the best 100 Start-up companies of 2016 in Switzerland.